Cause it is here:
For a sense of scale, the thing in the right hand corner is one of those ridable floor moping machines. Yes, this sign is big, about 10 feet by five feet big. Also it is just one of two, there is another one, the same size, on the other side of the room. You know, just in case you somehow managed to miss the first sign.
This in a country which is horrified when Catie wears a sleeveless dress. Also while Mel was here we had all the trouble finding places for her to feed Rocco. Clearly we were just missing the GIANT signs.